The Filmore Platform
Data, delivery, and agents. Everything your team needs to find and close more deals.
Filmore is three things working together: intelligence about who is buying in your market, delivery into the tools your team already uses, and AI agents that handle the prospecting work so your reps can focus on selling.
Layer 1
The data: find the contractors.
Filmore combines three data sources that nobody else brings together:
Equipment ownership data
UCC filings tell you who owns what, when they bought it, and who financed it. Filmore reads millions of filings to build a map of equipment ownership in your territory. You see fleet composition, financing relationships, and lease maturities for contractors who have never talked to you.
Construction project data
Permits and project starts tell you who is about to break ground, where, and how big the job is. Filmore matches project timelines to the equipment those jobs demand, so your team knows who needs iron before they start shopping.
Contact enrichment
A company name is not enough. Filmore enriches every signal to a real person with a phone number and email. Your reps get a contact, not a research project.
Layer 2
The delivery: into the tools they already use.
Data sitting in a dashboard does not close deals. Filmore delivers intelligence directly into the systems your team already uses. No new login, no new workflow, no adoption problem.
SMS briefings
Prioritized accounts arrive as text messages. Who to call, why it matters, what to say. A rep sees the briefing on their phone and makes the call. No app required.
Email digests
Weekly or daily territory intelligence delivered to your inbox. New opportunities, accounts needing attention, market changes worth knowing about.
CRM integration
Leads and insights written directly into Salesforce, Texada SalesLink, VitalEdge, or Microsoft Dynamics. Your reps see Filmore intelligence inside the system they already live in.
Microsoft Teams
Alerts and briefings posted to the channels where your team already communicates. No context switching.
Layer 3
The agents: they do the work.
This is what separates Filmore from data vendors. AI agents handle the prospecting work that used to eat up rep time. Your team gets the warm conversation, not the cold research.
Scoring and prioritization
Every signal is scored against your ideal customer profile. Reps see the accounts most likely to close, ranked and ready.
Enrichment and research
Agents enrich every opportunity to a real contact, pull relevant context, and package it for the rep. No more digging through LinkedIn.
Outreach sequencing
Agents can run initial outreach sequences, qualify interest, and hand off warm conversations to your reps. A human always decides whether to act.
Four ways dealers use Filmore
Equipment Sales
Find the buyers you do not know exist.
Most contractors in your territory have never bought from you. Filmore surfaces whitespace accounts from UCC filings, flags lease maturities, and catches new business formations the week they happen.
15,000+ whitespace contractors in a typical state
Rental
Know who needs iron next quarter.
Permits and project starts tell you who is breaking ground and what equipment the job demands. Your rental team calls before the contractor starts shopping.
Projects tracked across dozens of metros
Market Share
See your real share, county by county.
PINS matters. Filmore tracks sell-through by equipment class from public financing records. See where you are winning, where you are losing, and which counties need more coverage.
Share by class, by county, by competitor
Service & Rebuilds
Catch the rebuild window before it closes.
Connect your telematics and service history, and Filmore watches every machine in your customer base. It flags rebuild windows by actual hours and catches spend drop-off that signals churn.
Requires your data connected
Strong on day one. Unmatched with your data.
Out of the Box
Public signal intelligence
Filmore runs on public data from day one. UCC filings, permits, licenses, new business formations. Your team gets prospecting intelligence and agent-run outreach the first week, no integration required.
- Equipment ownership from UCC filings
- Project starts and permits
- New business formations
- Contact enrichment
With Your Data
Dealer-specific intelligence
Connect your telematics, ERP, and CRM, and Filmore becomes something nobody else can offer. Intelligence about your machines, your customers, your service opportunities.
- Rebuild timing from real hours
- Churn signals from spend patterns
- Service opportunity detection
- Customer health scoring